Marketing Strategy & Consulting
I'm Shawnna Sumaoang. I help brands clarify their voice, build audiences that matter, and create work that lasts: through consulting, writing, and building things that push the conversation forward.
What I Do
Decades of experience translating complex ideas into clear strategies, for startups, enterprises, and everyone in between.
Positioning, messaging frameworks, and the narrative architecture that makes brands impossible to ignore.
Audience-first content strategy designed to build authority, drive engagement, and compound over time.
Launch strategy, channel selection, and campaign architecture for new products, pivots, and expansions.
Help executives and founders find their voice through speaking, writing, podcasting, and media.
Embedded strategic support for teams that need senior marketing leadership without the full-time overhead.
Implementing AI tools and workflows to scale output, sharpen targeting, and move faster without losing quality.
Published Works
Explorations of community, consequence, and continuity. Available now on Amazon.
For decades we described instability as transitional. For many Americans, transition simply became permanent.
On Amazon
A novel set in Seattle, Washington. A quiet, literary story of the lives that get overlooked and the moments that define them.
On Amazon
In a world that measures everything, what remains unmeasurable? A corporate thriller about managed reality and the cost of belonging.
On AmazonPodcasts
Conversations on leadership, sales enablement, and staying authentic in a world that keeps moving.
Podcast
Conversations about human connection, leadership, and staying authentic in a world that's ever-changing. Hosted by Shawnna Sumaoang.
On Spotify
Podcast
Real conversations about what it takes to build something that works: for your business, your team, and yourself. Practical, honest, and grounded.
On Spotify
Podcast
Strategies, enablement, and sales impact. Sales enablement designed with a spark of magic, hosted by Shawnna Sumaoang.
On SpotifyBlog
Ideas on marketing, leadership, and the future. Written for the people building what's next.
Most brands have a voice guide. Few have an actual voice. Here's the difference, and why it matters more now than ever.
AI can write your posts, draft your strategy, and analyze your data. What it cannot do is be genuinely you.
The brands winning right now aren't the fastest to react. They're the ones with something real to say.
Apps & AI Work
Tools, experiments, and AI-assisted projects. Showcasing what's possible when marketing strategy meets technology.
An AI-assisted marketing demand dashboard built for Deeto, tracking campaign performance, pipeline influence, and budget pacing in real time.
View project ›A live sales leaderboard built with Claude, surfacing rep performance, pipeline contribution, and activity metrics in a clean, shareable view.
View project ›An SEO performance dashboard tracking keyword rankings, content gaps, and organic growth trends built for the Deeto content team.
View project ›Get in Touch
Whether you're looking for strategic marketing counsel, want to collaborate on a project, or just want to talk through an idea, I'd love to hear from you.
